Chloé Architecture Wins Commercial Architecture Award
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, with its headquarters located in Paris, France. The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Madonna, Cameron Diaz, Emma Stone, and Katie Holmes.
Its Architecture, Visual Merchandising & Scenography Team came out top winners in as they recently won the prestigious award of a GOLD prize in the “Commercial Architecture - Digital Retail” category in the Grand Prix Strategies du Design 2020 event.
As one of the leading luxury fashion houses based in Paris, Chloé presents a sense of style that is forward yet timeless. It’s winning project, the Pop-Up C concept was judged to be an outstanding project, worthy of the prestigious gold prize.
The project had inputs from BLD agency, as they collaborated with Chloé Architecture’s Visual Merchandising & Scenography Team to make the project a reality. The concept was installed in Europe, China and Japan.
A memorable part of the Design event was the final tribute which was paid to Franck Corvisier.
Franck was the Architecture, Visual Merchandising and Windows Design Director at Chloé before his demise. He sadly passed away last March, leaving a huge void.
Franck was very much loved and cherished by co-workers, friends and family and will be greatly missed. Those whom he shared his passion for work and love of life will fondly remember him and his immense contributions to Chloé. He left a lasting legacy that will endure for many years to come.
- date publishedNovember 9, 2020
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