For Gucci’s 100th anniversary, Gucci & Balanciaga join forces.
After being Gucci’s creative director for 6 years Alessandro Michele never ceases to amaze us. For Gucci 100 th anniversary, Michele and his friend Demna Gvasalia, Balenciaga creative director, tied the knot, and blew life into a collection.
After being Gucci’s creative director for 6 years Alessandro Michele never ceases to amaze us. For Gucci 100th anniversary, Michele and his friend Demna Gvasalia, Balenciaga creative director, tied the knot, and blew life into a collection. The two Kering took us to new heights. Michele went beyond boundaries; he went all in.
For Gucci’s 100th anniversary collection, Michele guides you through the present, and takes you down memory lane. He puts “everything together like a modern installation”. Michele defies time by merging history and contemporary in the same room.
The anniversary collection is titled Gucci Aria - which is the gender-neutral name of the word “noble” in Persian. Ironically, gender-neutral royalty may just be the proper wording to describe the collection.
The celebration that takes you to London’s famous hotel, Savoy Club, in reference to Gucci’s founder Guccio Gucci once working there. The soundtrack featured Gucci-themed tracks, namely Green Gucci Suit and Gucci Gang. The chosen records demonstrate how the luxurious brand made its way into mainstream pop culture – making the show an invitation for everyone to the birthday party.
The concept of unifying opposites is naturally omnipresent in the fashions. The two logos had to cover the outerwear which “sprawled with Gucci’s double-G monogram with Balenciaga’s diagonal logo plastered on top”. The piece de resistance also shows Demna Gvasalia’s touch, i.e., “a skewed silk evening top, an all-over floral graffiti print outfit with thigh-high boots”.
Michele declared that the fashion house became his “hacking lab, made of incursions and metamorphoses”. He pays honor to both historical references and modern figures. The collection remembers a. Gucci’s equestrian theme (through magnificent helmets and riding boots) and b. Tom Ford’s sex appeal (though the tailoring and fetish gear). One particular suit is actuallya rebirth of the red velvet suit actress Gwyneth Paltrow’s wore to the MTV Video Music Awards back in the late 90s. Category is dominatrix horseback ridder realness.
- date publishedJune 3, 2021
- original sourceHarpers Bazaar